Photo Credit: Holly Estrow Photography
I sat down with Pressery owner, Mimi Lee, today and got the scoop on the company she founded with her husband Ian, the products I’m relying heavily on to rid me of my weekend toxins, and the ins and outs of starting a small business. We shared some laughs, tea (green for this cleansing lady), and dug into the details of what it takes to go from corporate traveling consultant to creative and community involved, entrepreneur. Mimi wears a lot of hats and I got to see her in both entrepreneur and mother mode since she had her adorable and curious minded son, Brooks, in tow. I didn’t realize it was truly possible to conduct a legitimate interview and play games with a child, but she can do it and she can do it efficiently.
The Pressery idea stemmed from Mimi and Ian traveling to New York and California, weekly, as consultants (she-marketing| he-financial) and took notice of the juice bars that appeared on almost every street corner and wondered why there weren’t any in Colorado. They’d known for a while that they wanted to work for themselves, but weren’t sure what it was they wanted to do, until they realized there was a huge market for juicing and healthy products here in Colorado. It took approximately six months from the moment they said, ‘Lets do this”, until they launched in April at the Boulder Farmers Market. Pressery started out in a shared commissary kitchen space where one Friday night Mimi and Ian juiced and juiced and juiced some more, went home and stuck labels on bottles until 4:00 a.m., slept for two hours, woke up and went to work setting up their tent and getting ready for their official launch, at what some would say is one of the best markets in the country. Starting out not only in Colorado, but at the Boulder Farmers Market would mean stiff competition and consumers who know what they want and what they’re looking for in a healthy product. Mimi and Ian sold out in two hours.
Since that day in April of 2011 they’ve outgrown multiple kitchens and in 2014 bought their own building and currently have a fulfillment center in Westminster (between Boulder and Denver). Pressery now has multiple employees, is available in over seventy stores across Colorado, and can be found in Whole Foods in the Rocky Mountain Region, which includes Colorado, Utah, New Mexico, Kansas, and Idaho. They offer home delivery in Denver and Boulder and can fulfill orders across the country.
Pressery has incredible products for all your cleansing and juicing needs and you don’t have to cleanse to enjoy the products. They are healthy, fresh, organic, and entirely kid friendly. What’s really exciting is they are in the process of creating new products, a couple of which I tried (and loved) and a couple that I’ll be trying in the near future (suuuuuper excited). They not only work closely with a nutritionist, but also a chef (who oversees all of the food for the Pro Cycling Tour) to keep their recipes and products ever evolving.
So now that you know a bit about Pressery, here’s a bit about Mimi-
VBC: What other local products do you like?
ML: Go Bistro and Amberbath
VBC: What is your favorite Front Range restaurant?
ML: Acorn, I love their food and I love the Source.
VBC: Who runs your Instagram Page? (For all of you product styling appreciators, check it out and see below)
ML: It’s a team effort made by each of our employees. Sometimes they take the photos in our kitchen, sometimes they take photos during tastings, really all over the place.
VBC: What kind of camera do you use for your social media?
ML: We actually only use iPhones!
VBC: What challenges have you faced as a small business owner?
ML: Making sure you stay true to the brand and refining the blends which is a good challenge because you’re constantly evolving and nothing is static.
VBC: What is the most rewarding part of your job?
ML: Being able to create something that then translates into something that helps someone. People have said, “I eat better because I like the taste of your juice”, that means so much to us.
VBC: What advice do you have for people who want to start their own business?
ML: Everyone always says, “You never know how hard it is until you do it”, even us knowing that, we didn’t really know how true it was. Find someone in your industry or field who can save you time. Get guidance.
Tonight marks the last of my three day cleanse and the first evening spent writing that hasn’t included a glass of wine. I’ll be sharing a full cleanse and product review later this week.
Pass the bottle of beets, please!